Client: Wicklow Enterprises
Status: Proposal December 2010
Responding to the context of the neighbouring mansion blocks and the contemporary mixed-use developments by the station, this proposal for a new hotel is conceived as three distinct elements. The public face of the building is a 10 storey elliptical tower that marks out the entrance to the town centre as well as the hotel itself and top storey rooms enjoy panoramic views of West London. To the rear, the building height reduces in two clear steps to respect the scale of the adjacent residential buildings and protect their rights of light.
A simple palette of materials – brick, profiled white aluminium, glossy black laminated panels and glazing – unifies the design, whilst expressing the individual elements. This creates the impression of a collection of buildings which reflect the neighbouring mixed architectural styles as well as reducing the apparent mass. The proportions and positioning of the windows play an important part in this and by combining projected and recessed apertures they also animate the façade. The proposal achieves a very good BREEAM sustainable building rating.