Gentlemen’s Tonic Salon – Design & fit out of salon and retail concession in Selfridges
Client: Gentlemen’s Tonic Ltd
Status: Completed November 2008
Gentlemen’s Tonic offers a traditional barbershop experience with modern lifestyle and grooming services. With established outlets in the City and Mayfair, the client wanted to tailor their trademark style to appeal to the Selfridges’ customer.
The space has been clearly divided into retail and treatment zones where the retail area creates an inviting entrance with a bespoke, full height, curved glass display wall showcasing the brand’s products. A reception with comfortable seating and till point leads to the treatment areas which include individual barber booths and an express nail bar. Treatment rooms are sound proofed to provide a calm and relaxing experience.
Materials draw on the Gentlemen’s Tonic palette to project the brand identity, They combine both elegance and practicality with wood and marble in the retail area and Corian and tiling in the wet zone.
